Which initiative is aimed at reducing smoking rates in Australia?

The initiative that is aimed at reducing smoking rates in Australia is the plain packaging law for tobacco products. This legislation requires that all tobacco products be sold in standardized packaging, devoid of logos and branding, with graphic health warnings prominently displayed.

The rationale behind this initiative is to reduce the appeal of tobacco products, especially among young people and those susceptible to smoking. By removing logos and creating a uniform appearance, the law aims to deter people from starting to smoke and encourages current smokers to quit, contributing to a decrease in overall smoking rates in the population.

The other options, while related to health in various ways, do not target smoking specifically. Health insurance subsidies may improve access to medical services but do not directly address smoking behaviors. Free health check-ups promote general health and wellbeing, yet they do not intrinsically reduce smoking rates without further intervention focused specifically on tobacco use. Increased public hospital funding supports health services but does not necessarily lead to lower smoking rates unless tied to specific smoking cessation programs.